The Flagship Diagnostic
The Gravitas Audit
A complete measurement of your Digital Gravity — how strongly your brand pulls attention, trust and customers across search engines, AI assistants, social platforms and your own site. One score, five forces, and a roadmap ordered by what actually moves the needle.
Every audit produces your Gravity Score — a 0–100 benchmark you can re-measure each quarter.
What We Measure
The five forces of Digital Gravity.
1. Visibility
Where you appear when customers search — Google rankings, AI answer presence (ChatGPT, Gemini, Claude, Perplexity), maps and social discovery.
2. Authority
Whether machines and people trust you — entity signals, structured data, citations, reviews, expert content and E-E-A-T markers.
3. Density
Signal-to-noise of your content — coverage depth, topic hubs, internal linking and how completely you answer your market's real questions.
4. Pull
Engagement gravity — email list growth, social interaction, return visits, community participation and share-worthiness.
5. Conversion
Whether attention becomes action — site speed, clarity, calls to action, capture points, CRM readiness and follow-up automation.
Your Gravity Score + Roadmap
Each force scored 0–20, combined into one benchmark, with a prioritized 90-day plan ordered by impact.
How It Works
Diagnose → Score → Prioritize → Roadmap → Debrief.
Diagnose
We crawl your site, query the AI assistants your buyers use, map your search footprint and review your capture and conversion paths.
Score
Each of the five forces is scored against our benchmark framework, so you can see exactly where gravity leaks.
Roadmap & Debrief
You get a written report, a prioritized fix list, and a live working session to walk through what matters first — and what to ignore.
Pricing
Choose your depth.
Every package includes your Digital Gravity Score, a written report and a live debrief. Audit fees are credited toward any Mass Density engagement within 60 days.
Gravitas Snapshot
- Digital Gravity Score (all 5 forces)
- AI answer presence check (4 assistants)
- Top 10 priority fixes
- 30-minute debrief call
Full Gravitas Audit
- Everything in Snapshot
- Full technical + content + entity review
- Competitor gravity comparison (up to 3)
- Conversion & capture-path analysis
- Prioritized 90-day roadmap
- 60-minute working session
Gravitas 360
- Everything in Full Audit
- Team strategy workshop (90 min)
- Quarterly re-score (2 included)
- Includes an Alphire automation opportunity scan
- Implementation-ready briefs for your team
Not ready for a paid audit? Start with the free Gravity Check on our Resources page.
Which Audit Do You Need?
Gravitas vs. Visibility vs. AI Automation.
Three different questions, three different diagnostics — all inside the Mass Density network. The Gravitas Audit is the wide-angle lens; the other two go deep on one dimension.
| Gravitas Audit | Visibility Audit | AI Automation Audit | |
|---|---|---|---|
| By | Mass Density | SEO Big Shot | Alphire |
| Core question | How much pull does your whole digital presence exert? | Where do you appear in search and AI answers — and where are you invisible? | Which workflows should AI automate first for the biggest return? |
| Looks at | All five forces: visibility, authority, density, pull, conversion | Rankings, technical SEO, GEO and AI citations | Operations, software stack, workflows and bottlenecks |
| Deliverable | Gravity Score + prioritized 90-day roadmap | Visibility gap report + SEO/GEO fix list | Ranked automation opportunities + 90-day build plan |
| Best first step when… | You want the full picture before investing anywhere | Traffic and rankings are the known problem | You're drowning in manual work |
The Full Gravitas Audit frequently prescribes one of the deep dives as a next step — and audit fees credit toward it.
Frequently Asked
Gravitas Audit questions.
What exactly is a Digital Gravity Score?
A 0–100 benchmark combining five scored forces — visibility, authority, density, pull and conversion. It gives you one comparable number to track quarter over quarter, plus the force-level detail to know where the leaks are.
How is this different from a standard SEO audit?
An SEO audit measures one force. The Gravitas Audit measures the whole system — including how AI assistants describe you, whether your content builds authority, and whether attention actually converts once it arrives.
Do you audit sites you didn't build?
Yes. Any platform, any CMS, any stack. The audit is diagnosis — you can implement fixes with your own team, or with ours.
What do you need from us to start?
Your website URL and 15 minutes of context. Read-only analytics access improves the conversion analysis but isn't required for the Snapshot.
Is the fee really credited toward future work?
Yes — 100% of your audit fee is credited toward any Mass Density engagement started within 60 days of your debrief.
Get Started
Request your Gravitas Audit.
Tell us where to look. We'll confirm scope and timeline within one business day.