Tips, Tools & Resources
Build gravity yourself.
The frameworks, tools and quick wins we use across the Mass Density network — free to steal. When you want it done for you, the audits are one click away.
The Free Gravity Check
Ten questions that predict your Gravity Score.
- Ask ChatGPT and Claude: “Who is [your brand] and what do they do?” Is the answer accurate?
- Google your top three services. Do you appear on page one for any of them?
- Does your homepage state who you help and what happens next within five seconds?
- Do you have structured data (schema) on your key pages?
- Is there one clear email-capture offer on your site?
- Have you published anything in the last 30 days?
- Do your best pages link to each other on purpose?
- Can a visitor take action (book, buy, request) in under two clicks?
- Do reviews or proof appear near every call to action?
- Is any follow-up automated when someone reaches out?
Seven or more “yes” answers: you have gravity — optimize. Four to six: you're leaking attention. Three or fewer: start with the Gravitas Audit.
Tool Stack
What we actually use.
Starcaster Pro
Marketing operations — contacts, content, campaigns, automation.
Claude
Long-form reasoning, documents and context-heavy knowledge work.
ChatGPT
General intelligence, research and multimodal work.
n8n
Flexible workflows, integrations and agentic automation.
Compare more platforms in Alphire's Agents & Tools directory.
Quick Wins
Five gravity tips you can apply this week.
Write for the answer, not the keyword
AI assistants cite pages that answer a question completely in one place. Pick one real customer question and answer it better than anyone on the internet.
Claim your entity
Consistent name, description and links across your site, LinkedIn, directories and schema markup teach machines who you are. Inconsistency is invisibility.
One capture point per page
Every page should offer exactly one next step — subscribe, request, book. Pages with no ask, or five asks, convert the same: barely.
Interlink your best content
Topic hubs beat orphan posts. Link related articles into clusters and gravity compounds — for readers, search engines and AI alike.
Automate the follow-up first
Before automating anything exotic, automate the reply to a new lead. Speed-to-response is the highest-ROI automation in most businesses.
Get the full diagnosis
The Gravitas Audit scores all of this — and tells you what to fix first.
See the Gravitas AuditNewsletter
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Practical gravity-building tips from across the Mass Density network.