What Is a Gravitas Audit? Inside Our Digital Gravity Scoring System
Most audits measure one thing. An SEO audit measures rankings. An automation audit measures workflows. Useful — but a business is not one thing, and neither is its presence.
The Gravitas Audit measures the whole field: how strongly your brand pulls attention, trust and customers across every surface where decisions now happen — Google, AI assistants, social platforms and your own site.
Five forces, one score
- Visibility: where you appear when customers search — including whether AI assistants mention you at all.
- Authority: whether machines and people trust you — entities, schema, citations, reviews, expertise signals.
- Density: your signal-to-noise — topic depth, hubs, and how completely you answer your market’s questions.
- Pull: engagement gravity — list growth, return visits, community, share-worthiness.
- Conversion: whether attention becomes action once it arrives.
Each force is scored, and the five combine into a single Digital Gravity Score from 0 to 100 — a benchmark you can re-measure every quarter.
Why one number matters
Teams argue about tactics forever. A score ends the argument and starts a sequence: here is where gravity leaks, here is what to fix first, here is what to ignore. The deliverable is not a report that impresses; it is a roadmap that gets shorter.
Curious what your score would be? The Gravitas Audit page has details, pricing and a free ten-question self-check to get you started.
